Mechanics of RFID

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Charlie Herrman

Vice President
Avery Dennison
Industrial and Automotive Products Division

Charlie leads the development and commercialization of both active and passive RFID devices for industrial, automotive and durable applications. He is Vice President of Growth Strategy and New Product Development for the Industrial and Automotive Products Division, North America. This part of Avery Dennison’s organization encompasses multiple divisions, including the Security Printing Division, the Battery Label Division, Industrial and Automotive Products Divisions, Performance Films Division, Automotive Graphics and Extrusions Division, and Industrial Coating Division.

About Avery Dennison

Avery Dennison is a $4.8 billion, worldwide manufacturer of pressure sensitive, reflective and office product materials. Avery Dennison’s many divisions directly support a wide range of retailers and manufacturers with global data management products and services.

RFID is a natural extension of Avery Dennison’s core focus on enabling customers to manage, communicate and store information in the most effective manner possible. Avery Dennison has had numerous experiences in implementing successful RFID programs at a broad range of customers ranging from Ford Motor Company to Metro, a major European retailer. Avery Dennison is expanding both its manufacturing capacity and development activity to support increased demand for RFID products and support services.

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