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John Rommel Business Development Manager Matrics Inc.

In his nine years at Symbol Technologies – the world’s largest supplier of integrated bar code, RF, and handheld computer solutions – he identified RFID as an emerging technology early on and was the lead on one of Symbol’s first RFID installations: a parts warranty tracking application for Amtrak. Leaving Symbol to become the Americas Sales Director for TAGSYS, a French based manufacturer of 13.56 MHz passive systems, John entered the world of RFID full time and guided that company’s efforts in the installation of RFID systems at Seattle Public Library, Disney World, Ford, etc. He finally joined industry leader Matrics in 2003 and is focused on managing the company’s supply chain partnerships.

"It’s been amazing to see the transformation of RFID in just the past few years," John says. "What recently was a niche technology has quickly become mainstream. The ratification of standards and the introduction of performance breaking new products, like those from Matrics, have finally made RFID cost effective for most firms. Those companies that invested in it early are seeing the returns and are certainly better positioned to meet their upcoming supply chain challenges."

John also is a published author with his second book, Build A Profitable Reseller Channel due to be released later this year.

About Matrics, Inc.

Based in Columbia, Maryland, Matrics is breaking new ground with patented radio frequency identification (RFID) technologies that revolutionize supply chain management and real-time asset tracking. Matrics RFID systems are 5 times faster, have a more powerful read range, cost far less, and are easier to install than anything on the market today.

Until recently, the use of RFID technology in data collection and logistics tracking has been limited. Available systems typically have close read ranges, limited numbers of simultaneous reads, and suffer from poor data transfer rates.

Matrics systems address the three main elements of the supply chain: logistics automation, inventory management and asset visibility to provide these benefits:

• Companies can have instant information on the location and dispensation of products and assets to make astute tactical decisions.
• Manufacturers can manage parts inventories in real-time to streamline production and utilize working capital more efficiently with automatic confirmation of incoming and outgoing shipments.
• Retailers can conduct instant store inventories to reduce shrinkage and operating costs, plus document customer needs and buying patterns by store to plan assortment optimization.

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